FanFuser: Changing Music/Event Promotion with Fan-Generated Content

Austin, TX — 8/20/24 — FanFuser was created by David Moskowitz and Clint Baker after the two met through a mutual music documentary film project. Clint, singer for early 2000’s Pop Punk sensation, Riddlin’ Kids, was performing a reunion show to promote the film project and requested the audience use their phones to record one of the band's hit songs from "as many angles as possible" and send him the recordings. David, attending the show, had already been thinking about how to unlock the tremendous value of artists' live performances stored on mobile phones, and heard Clint's request, confirming this was a real need.

The two bring extremely complementary skills and experiences to FanFuser. Clint has genuine insight on the importance of fan engagement in building a successful music career. Clint's background gives him immediate credibility with other artist, promoters, and music venues, knowing their interests and challenges with fan engagement in a world where maintaining a presence on social media is a constant effort. David started playing guitar at the age of 13, but attributes his 30 plus years working for software companies as his primary contribution to FanFuser. David's experiences range from software developer and IT operations management, to building and leading global technology consulting teams, and most recently investing in businesses that support live music in Austin and Nashville. "Clint and I are the perfect partners to create and lead a company like FanFuser", says David. "We're both deeply passionate about music and the artist community, so our creative and technical chops blend extremely well together."

Engage Fans Like Never Before

FanFuser gives its customers a unique opportunity to capture the energy and excitement of their live performances and events from the perspective that matters most: the Fans. Through strategically placed QR codes at concerts and events, FanFuser enables attendees to share video footage of their experiences. This fan-generated content isn’t just a fleeting moment—it’s a valuable asset that FanFuser customers can use to engage with their audience, build anticipation for upcoming shows, and maintain a dynamic online presence.

A Direct Line to Organic Promotion

In today’s social media-driven world, authentic content is king. FanFuser empowers its customers to harness the enthusiasm of their fans, transforming event footage into organic, shareable content that resonates across platforms. Whether it’s capturing the crowd singing along to a hit song or the authentic excitement of a special moment, FanFuser ensures that these moments don’t just live in the memory of those who attended—they become part of a larger promotional strategy.

Maximize Your Social Media Impact

With FanFuser, you can collect not only videos but also crucial fan data, including emails and social media handles. This enables you to engage with fans and guests directly, using personalized content to build stronger connections. By utilizing this content in social media posts, newsletters, and targeted marketing campaigns, FanFuser customers can keep the momentum going long after the curtain closes.

Promote Future Events With Ease

One of the biggest challenges for artists is keeping fans engaged between shows. FanFuser solves this by providing a steady stream of fresh, authentic content that can be used to promote future concerts. Whether it’s announcing tour dates with fan footage or creating a buzz for an upcoming release, FanFuser turns every concert into a marketing engine that drives ticket sales and builds anticipation.

Success From The Stage

FanFuser is already making a significant impact in the local Austin music scene. From up-and-coming indie bands to established music venues and entertainment destinations, people and businesses who have adopted FanFuser are seeing increased fan engagement and more effective promotion. By turning Fans into content creators, FanFuser customers are not just playing to the crowd—they’re growing their audience and deepening their connection with their followers.